Anita Hutchins

Anita Sinnott

Anita Sinnott - USA

Essentially a consumer is given a single search field and may search for anything. Although universal search generates the majority of traffic, it by no means implies you should ignore other types of search for your business. It is simply easier to explain universal search as an introduction and you will quickly be able to apply similar lessons to social, mobile, map, market, and vertical searches just to name a few. Each type of specific search has nuances, but you will learn their specific value as you gain an understanding of search in general.



Anita Sinnott